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How To Advertise Your Mobile App: 7 Creative Ways

How to Advertise Your Mobile App

The number of available mobile apps is increasing day by day. According to the Statista report by the end of December 2019, approximately 2,800,000 mobile apps were available on Google Play Store while the number has been raised to 2,870,000 during March 2020. Android apps are leading the Google Play Store during 2019.

The average time spent by a user on his mobile was 3 hours and 35 minutes and time will tend to increase 3 hours and 49 minutes by the end of 2020. This huge amount has created competition among marketers to advertise their apps. No user will come to install your app unless and until you embolden him to do so. Most of the marketers do not earn sufficient profit because they are unaware of the techniques for how to advertise an app that looks appealing and enhances the user experience. Digital marketing comes with new trends every day including promotional tricks and commercial advertisement methods to increase the number of users.

This article has accentuated 7 attractive ways for how to advertise an app. These mentioned methods are probably best way to advertise mobile apps.

1. Search ads/Google Ads:

Search ads are a potent mobile app advertising tool to improve the discoverability rate of your mobile apps. You can add relevant keywords that enhance the user experience to search for a mobile app. It also increases the attractiveness of a user to install a relevant app by clicking on a relevant search ad. The optimized free advertising app ads increase the interaction of users and apps. It will also help the consumer to compare the benefits of your apps with competitors so, be careful!

2. Social media ads:

In the recent world, every individual is connected with social media. Social media is one of the best way to advertise mobile apps. Besides Twitter and LinkedIn; Facebook and Instagram are two broadly used platforms used by individuals. You can connect with your audience via social media paid-promotions to explore your apps. Do not hesitate to invest in mobile apps and let people know about it via app promotion. Add direct links for Android and Apple mobile apps. The increase in in-app video ads click-through rate was 300% during 2016 and 2017. App promotion increases the visibility and discoverability of your mobile apps. Likewise, you can either go for organic promotion by making an account on Facebook or Instagram. Connect with your targeted audience and industry by sharing relevant posts. However, avoid over promotion.

3. Influencer marketing:

Influencer marketing is the another best way to advertise mobile apps.  In 2019, there was a 65% increase in the influencer marketing strategy because people are obsessed with them. You can hire a professional influencer for product endorsement. However, an expert influencer having sufficient knowledge of your mobile apps is preferable. The influencers help to bring potential users through the social mobile app advertising route.

4. Feature your app in an official blog:

Another app advertising tool is featuring your app in an official blog. You can define the purpose, function, and benefits of your mobile apps in 2 or 3 sentences. An engaging blog influences the readers to pay attention to minute details. Add a screenshot of your app because it enlists multiple features of a mobile app.

5. E-mail marketing:

E-mail marketing is the best app advertising platform for enhancing the relationship between users and acquiring new users. You can convince the user by sharing ads linked with the app to create awareness about your mobile apps. Approximately 293.6 billion marketing e-mails have been sent and received during 2019. It saves time for the user.

6. Create a demo video:

Approximately 81 business holders rely on app demo videos to create a difference from their competitors. An attractive and creative app demo video template captures the attention of users. A few minutes’ app demo videos suggest a meaningful purpose of your app works. You can increase the flow rate of users by making short videos. These kinds of short videos resolve the queries of users regarding your app. These are 5 times more influencing and help the marketers to reach a bigger audience.

7. Apply for awards:

According to functionality, visibility, unique design, loading capacity, and usability, you can apply for awards. Based on performance and concept, you can add value to your apps. Winning an award increases the satisfaction and reliability of users on a specific mobile app.

Final note:

Go out of the box and use digital methods to promote mobile apps. Free advertising apps are specifically designed to target audiences in multiple demographic locations. The quality, innovative advertisement idea, and word of mouth build the trust of the user.

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10 Common Mistakes that You Shouldn’t Make on LinkedIn

Mistakes-That-You-Shouldn’t Make On LinkedIn

Common Mistakes that You Shouldn’t Make on LinkedIn

Nowadays LinkedIn is a very powerful platform for career professionals and business owners. It is not only a network for job seekers, now it is progressively used for growing businesses with marketing strategies and tools. These LinkedIn business strategies depend on nurturing relationships, trusted networks and valued connections.

The LinkedIn profile is the base of all these networks, connections and relationships. Because it is the first thing on LinkedIn that describes you and your business. There’s a lot of people that did not care about the LinkedIn mistakes and complain about the negative search impact. So, in this article, we will tell you some common LinkedIn mistakes and recommend you to Beep2B consulting to make a best LinkedIn marketing strategy with a better LinkedIn profile.

1- Language, Grammar and Typos

When you put information in your LinkedIn profile, be careful with the grammar and typos. If these mistakes are here and there in your profile then it affects your credibility.

Also, use the way you speak for writing profiles. Don’t use business idioms like “Motivated self-starter” or “Result-oriented professional”.

2- No Profile Picture or Unsuitable Picture

Profile Picture is a very important component of the LinkedIn profile. Research shows that a LinkedIn profile with the photo is more likely to be viewed.

Be careful with the selection of the picture because it’s a professional’s platform, not Facebook. Don’t use the picture that includes your spouse, partner or cropped vacations photo. Focus on “Professional” and use a professional headshot.

3- Tedious Title and Headlines

Titles describe your expertise in one line and it’s under your profile name. Don’t use “unemployed” like words. If you are a job seeker then write “Experienced marketing professional looking for opportunities in LinkedIn business marketing”.

People are looking at your profile titles for their interests. So, it the best place to describe you and interact with your LinkedIn profile visitors.

4- Don’t have a Unique Profile URL

LinkedIn makes available a personal URL for all accounts. The default profile URL is very long and ugly because it contains web addresses. So, it’s important to customize your LinkedIn profile URL.

For this purpose, click on the “Edit Profile” option and then click on the gear sign in front of the URL. Now change your URL and try to use your original name or business name. Don’t use a nickname because you can use this on your business cards and resumes.

5- No LinkedIn Summary

The LinkedIn Summary is very important because it describes your skills and abilities. Also, it is very crucial for search results. It is like your resume summary.

When you write a LinkedIn profile summary, be sure that you have keywords and search terms in it related to your job and skills. Also, includes keywords for the next job that you are seeking, that help recruiters to find you in search results.

6- Didn’t Use Profile Sections

Like the resume, LinkedIn provides you sections for your information that includes education, work experience, certifications, and publications. Don’t upload your resume to your profile because it’s very difficult to read and not searchable.

Break your information into blocks and different parts. It helps the reader to quickly access a particular section that he desired to know. And prioritize your sections according to the importance of that section.

7- Unrecognized Skills

LinkedIn provides a vast list of skills that covers all fields of employment. Stick to these skills list to make your profile searchable. When you start entering your skills, ensure that your skills are listed in the dropdown skill list.

For example, you type the word “marketing”, LinkedIn will drop-down a potential matching words list. And the most commonly used terms by recruiters are top of the list. Don’t use terms that are not listed in the LinkedIn database because they do not help you to appear in recruiters’ search.

8- No Recommendation

Recommendations are important for your LinkedIn profile but they are not good if they are from your family or friends and didn’t relate to skills and experience.

Credible recommendations from your co-workers, managers or subordinates should speak about your work their working experience with you.

9- Not Joining or Participating any Group

For online networking, view and join the LinkedIn groups. Participate in the group discussion that related to your experience and niche. Also, ask questions to start a discussion that will help you to explore new things and shows your expertise.

10- Don’t Use Canned Text for Connecting with People

When you send a connect request to someone, LinkedIn suggests a request text, don’t use it. Because it gives a bad impact on people. Always use your own text and make sure the person with you wants to connect remembers you and you make a good connection.

Remember that relationships depend on networking, when you write a personalized message then it will receive better responses.

Conclusion:

LinkedIn is a very great place to find a job or promote your businesses with the best marketing strategies. But it all about your profile either it’s personal or business. Because it explains your expertise and skills. So, follow the article and avoid these mistakes that affect your profile credibility.

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