Nowadays LinkedIn is a very powerful platform for career professionals and business owners. It is not only a network for job seekers, now it is progressively used for growing businesses with marketing strategies and tools. These LinkedIn business strategies depend on nurturing relationships, trusted networks and valued connections.
The LinkedIn profile is the base of all these networks, connections and relationships. Because it is the first thing on LinkedIn that describes you and your business. There’s a lot of people that did not care about the LinkedIn mistakes and complain about the negative search impact. So, in this article, we will tell you some common LinkedIn mistakes and recommend you to Beep2B consulting to make a best LinkedIn marketing strategy with a better LinkedIn profile.
1- Language, Grammar and Typos
When you put information in your LinkedIn profile, be careful with the grammar and typos. If these mistakes are here and there in your profile then it affects your credibility.
Also, use the way you speak for writing profiles. Don’t use business idioms like “Motivated self-starter” or “Result-oriented professional”.
2- No Profile Picture or Unsuitable Picture
Profile Picture is a very important component of the LinkedIn profile. Research shows that a LinkedIn profile with the photo is more likely to be viewed.
Be careful with the selection of the picture because it’s a professional’s platform, not Facebook. Don’t use the picture that includes your spouse, partner or cropped vacations photo. Focus on “Professional” and use a professional headshot.
3- Tedious Title and Headlines
Titles describe your expertise in one line and it’s under your profile name. Don’t use “unemployed” like words. If you are a job seeker then write “Experienced marketing professional looking for opportunities in LinkedIn business marketing”.
People are looking at your profile titles for their interests. So, it the best place to describe you and interact with your LinkedIn profile visitors.
4- Don’t have a Unique Profile URL
LinkedIn makes available a personal URL for all accounts. The default profile URL is very long and ugly because it contains web addresses. So, it’s important to customize your LinkedIn profile URL.
For this purpose, click on the “Edit Profile” option and then click on the gear sign in front of the URL. Now change your URL and try to use your original name or business name. Don’t use a nickname because you can use this on your business cards and resumes.
5- No LinkedIn Summary
The LinkedIn Summary is very important because it describes your skills and abilities. Also, it is very crucial for search results. It is like your resume summary.
When you write a LinkedIn profile summary, be sure that you have keywords and search terms in it related to your job and skills. Also, includes keywords for the next job that you are seeking, that help recruiters to find you in search results.
6- Didn’t Use Profile Sections
Like the resume, LinkedIn provides you sections for your information that includes education, work experience, certifications, and publications. Don’t upload your resume to your profile because it’s very difficult to read and not searchable.
Break your information into blocks and different parts. It helps the reader to quickly access a particular section that he desired to know. And prioritize your sections according to the importance of that section.
7- Unrecognized Skills
LinkedIn provides a vast list of skills that covers all fields of employment. Stick to these skills list to make your profile searchable. When you start entering your skills, ensure that your skills are listed in the dropdown skill list.
For example, you type the word “marketing”, LinkedIn will drop-down a potential matching words list. And the most commonly used terms by recruiters are top of the list. Don’t use terms that are not listed in the LinkedIn database because they do not help you to appear in recruiters’ search.
8- No Recommendation
Recommendations are important for your LinkedIn profile but they are not good if they are from your family or friends and didn’t relate to skills and experience.
Credible recommendations from your co-workers, managers or subordinates should speak about your work their working experience with you.
9- Not Joining or Participating any Group
For online networking, view and join the LinkedIn groups. Participate in the group discussion that related to your experience and niche. Also, ask questions to start a discussion that will help you to explore new things and shows your expertise.
10- Don’t Use Canned Text for Connecting with People
When you send a connect request to someone, LinkedIn suggests a request text, don’t use it. Because it gives a bad impact on people. Always use your own text and make sure the person with you wants to connect remembers you and you make a good connection.
Remember that relationships depend on networking, when you write a personalized message then it will receive better responses.
LinkedIn is a very great place to find a job or promote your businesses with the best marketing strategies. But it all about your profile either it’s personal or business. Because it explains your expertise and skills. So, follow the article and avoid these mistakes that affect your profile credibility.